National Public Relations
Strapped in his car seat, we were ready to roll ...
The radio was tuned to NPR, which was airing a story by Neda Ulaby about a publicity stunt by the Frito-Lay company. The company was hawking its products in a test kitchen on a Times Square billboard, arguing that as many as half of its snacks were by legal definition "All Natural."
I was kind-sorta-not-really listening, but The Champ was listening intently as Morning Edition's host Steve Inskeep said:
"The company was trying to send the message that Fritos, Cheetos and Doritos are healthy."
I could practically hear the grin cracking open the lower half of his little face.
"See, I tol' you."